5 Creative Ways Businesses Can Use QR Codes

QR codes might look like simple squares, but they have evolved into powerful business tools. Recent reports show that QR code usage is booming—for example, the State of QR Codes 2025 Report indicates that 59% of consumers now scan these codes daily, and by 2025, about 89.5 million Americans are expected to scan QR codes with their smartphones. By integrating factual data with creative strategies, businesses can leverage QR codes to not only enhance customer interactions but also streamline internal processes.

1. Interactive Product Packaging

Transform your product packaging into an engaging, digital experience. Instead of a static box, use QR codes to present:

  • Video Tutorials: Link to instructional videos that show customers how to use or assemble your product. According to QR code statistics, nearly 57% of consumers have scanned codes on food packaging to access additional product details.
  • Usage Ideas & Recipes: Inspire customers with recipes, lifestyle tips, or unique ways to enjoy your product.
  • Behind-the-Scenes Content: Build brand trust by offering a look at your company’s values, sourcing, or production process.
  • Exclusive Discounts: Give users a reason to scan again by offering QR-only promotions for future purchases.

2. Dynamic Event Information

At events and trade shows, QR codes can act as real-time information hubs:

  • Live Schedules: Link to up-to-date agendas or venue maps that can be edited on the fly.
  • Speaker Bios: Let attendees learn more about your experts and download presentations or contact info.
  • Networking: Use QR codes to share contact cards (vCards) instantly, replacing printed business cards.
  • Instant Feedback: Link to post-event surveys or quick polls to gather insights while they’re still fresh.

3. Enhanced Customer Support & Feedback

QR codes can simplify access to support and improve the customer experience:

  • Live Chat Support: Connect customers directly to your support team without making them search for help.
  • FAQs and Tutorials: Give users quick answers to common questions and visual how-tos.
  • Review Links: Direct happy customers to your review platforms like Google or Yelp.
  • Private Complaints: Offer a separate feedback channel to capture negative experiences before they go public.

4. Streamlined Operations & Inventory

QR codes aren’t just for customers—internal use cases are growing fast:

  • Maintenance Logs: Attach QR codes to machines or equipment to log repairs, servicing dates, and manuals. Studies from Bitly show QR-enhanced inventory systems can improve operational efficiency by up to 30%.
  • Inventory Tracking: Scan items in and out of stock to keep records accurate in real-time.
  • Training Resources: Place QR codes in warehouses or on tools to link to short SOP videos or safety tips.
  • Data Collection: Enable better traceability and auditing with scan history and usage tracking.

5. Interactive Menus & Ordering

In the food industry, QR codes have revolutionized how customers browse and order:

  • Digital Menus: Eliminate printing costs by linking to a menu that updates with one click.
  • Self-Service Ordering: Let customers order and pay from their smartphones—especially helpful during peak hours. Some restaurants report up to 40% improvement in order accuracy and flow according to Food & Wine.
  • Nutritional Info: Link to allergen guides and dietary details for transparency.
  • Contactless Payments: Offer safe, seamless checkout options with QR-powered payment gateways.

With QR code technology evolving fast, your business can now enhance engagement, transparency, and efficiency—all with a simple scan. Start generating your own QR codes with Tooly today!